Anello, an iconic Japanese backpack brand has launched its first physical store in Singapore. Located at Jewel Changi Airport, the launch also sees the introduction of the latest Boutique Series, which feature exclusive water repellent limited editions from Osaka, Japan. The Boutique Series include the following: EXPAND Series, Osaka Flagship Store Limited Editions, Spring-Summer 2019 Collection and the Autumn-Winter 2019 Collection.
EXPAND Series
Exclusive only to boutiques, the Expand Series will be landing in Singapore in August 2019. Each of the backpacks, and add-on accessories, are made with long-lasting level 4 water repellent nylon fabric and water stopping zipper for further protection from fluids.
The backpack comes with a side handle for easy handling and a belt on the back for fixing the backpack easily onto a suitcase on the outside. Inside the backpack, there are multiple pockets for organizing belongings and a carabiner snap ring.
Add-on accessories include the add-on Multi Pouch, which can be attached to the backpack shoulder strap for carrying small items, and the firmly padded 15” Tablet and Laptop Sleeve which fits snugly into the backpack, with the same squared silhouette for a stylish seamless look.
Osaka Flagship Store Limited Editions
Selected anello collections are exclusively available only in the Osaka flagship store in Japan. The opening of the first brick and mortar boutique in Singapore is a significant milestone for anello and in recognition of this, two of these exclusive collections, the Osaka Limited Edition and the anello WPC collection, are made available. The Osaka Limited Edition which comprises water repellent backpacks and shoulder bags in cool urban colours such as black, navy, beige and lavender.
In Q4 2019, the anello WPC collection will be coming to anello Jewel Changi. anello has collaborated with WPC, the well known umbrella brand in Japan, to create the perfect backpack for rainy days. Highly water repellent polyester comes in vivid and light colours of lime green, coral pink or baby blue on the outside, and colourful signature prints in the same tone as the main fabric for the inner lining. The larger size backpack in black or navy blue are available in this collection as well.
Spring-Summer 2019 Collection
Launching at the grand opening of anello Jewel Changi, this latest Spring-Summer 2019 collection is characterized by a chic look made with tiny piercings on the smooth, matte eco leather. The “Punching hinge clasp” collection is an overseas limited edition, and comes in a spectrum of feminine colours and 2 sizes, regular and small.
Autumn-Winter 2019 Collection
The seasonal theme of the Autumn-Winter 2019 collection is an “Exotic Journey”. Travelling has become a new global trend as well as a personal lifestyle choice, with more people venturing to exotic places. anello will be launching bags and accessories that can complement frequent travel and daily living. These will be available in anello Jewel Changi in Q4 2019, more details to be announced soon.
anello Singaporeis located at #B1-275 at Jewel Changi Airport. Alternatively, you may follow them on Instagram.
